Please note: If you decide to purchase a product through a link on the site, I may earn a commission without additional cost to you.
If you’re a business or content creator on Pinterest, understanding your analytics is going to be key to success. Pinterest isn’t just a visual social media platform – it’s a powerful marketing tool that can drive tons of traffic and sales to your website or online store if managed right!
But how do you know if your Pinterest strategy is working? That’s where Pinterest Analytics comes in.
In this guide, I’ll break down everything you need to know about Pinterest Analytics, from the metrics you should track to how to access and use the analytics tools.
We’ll cover audience insights, engagement data, content performance, and much more. By the end, you’ll have a solid understanding of how to leverage Pinterest Analytics to improve your overall Pinterest strategy and reach your goals.
What is Pinterest Analytics?
Pinterest analytics explained. So what exactly is Pinterest Analytics, you ask?
Simply put, it’s a free analytics tool provided by Pinterest that gives you deep insights into how your pins and overall Pinterest presence are performing.
With Pinterest Analytics, you can track a ton of valuable metrics related to your audience, engagement, content, and website traffic.
Let’s break down some of the key features and capabilities:
Audience Insights: Get to know your Pinterest audience better with demographic data like age, gender, location, interests, and more. Understanding who’s engaging with your content is crucial for creating pins that really resonate.
Engagement Metrics: See how people are interacting with your pins through metrics like repins, clicks, comments, and more. These engagement signals can help you identify your top-performing content.
Content Performance: Analyze the performance of specific pins, boards, and types of content (images, videos, etc.) to optimize your Pinterest strategy. You’ll see which pins are driving the most impressions, clicks, and other engagement.
Website Traffic: Track how much traffic and revenue your Pinterest efforts are driving to your website or online store. You can even see your top traffic-driving pins.
With all this data at your fingertips, Pinterest Analytics is an essential tool for any business or creator looking to build a winning Pinterest marketing strategy.
Why Pinterest Analytics Matters for Your Pinterest Strategy
Here’s the deal – if you’re putting time and effort into Pinterest, whether that’s creating fresh pins, building out Pinterest boards, or running paid ad campaigns, you need to be tracking your performance.
That’s where Pinterest Analytics comes in.
The data and insights you’ll gain give you a clear picture of what’s working (and what’s not) with your current Pinterest strategy.
Are people engaging with certain types of pins more than others? Which boards are driving the most repins and clicks? How much traffic is Pinterest sending to your website? etc.
With this intel, you can start to optimize and fine-tune your approach.
Ditch the content that’s falling flat and double down on the pins and strategies bringing in engagement and traffic.
You’ll be able to make data-backed decisions rather than just guessing.
Plus, if you’re running any paid Pinterest campaigns or influencer partnerships, having solid Pinterest Analytics is a must for measuring the effectiveness and ROI of those efforts.
At the end of the day, understanding your Pinterest Analytics gives you the ammo to build a smarter, more strategic, and higher-performing presence on the platform.
Let’s dig into the key metrics you need to be tracking!
Key Metrics to Track with Pinterest Analytics
Now that you know what Pinterest Analytics is and why it’s so valuable let’s dive into the specific metrics you should be tracking.
These data points will give you a crystal-clear picture of how your Pinterest presence is performing.
Audience Metrics
Let’s start with getting to know your audience on Pinterest:
Total Audience: This is the total number of Pinterest users who saw your pins over a given time period. A larger audience means more potential for engagement and traffic.
Engaged Audience: More important than just impressions is your engaged audience – the number of people who clicked, repinned, commented, or otherwise interacted with your pins. These are the folks really connecting with your content.
Audience Insights: Pinterest Analytics also provides rich demographic data about your engaged audience’s interests, location, language, and other characteristics. Knowing exactly who you’re reaching is key for creating content that truly resonates.
Engagement Metrics
Speaking of engagement, you’ll want to keep a close eye on metrics like:
Repins: The number of times your pins were repinned, which helps spread your content further across Pinterest. Repins are like a stamp of approval from your audience.
Clicks: Total clicks back to your website or content. These are people interested enough to learn more.
Comments: The conversation around your pins, both positive and constructive feedback.
High engagement indicates your pins are striking a chord. Low engagement may signal a need to refresh your strategy.
Content Metrics
What type of content resonates best? Metrics like:
Popular Pins: Your top pins based on impressions, clicks, repins, etc. Identify what made these so successful.
Best Boards: Which of your boards are driving the highest engagement? You may want to focus more effort in these areas.
Top Content Types: Are videos outperforming images for you, or vice versa? Lean into the formats that work.
Website Metrics
At the end of the day, you likely want Pinterest driving traffic and revenue. Look at:
Traffic from Pinterest: How many visits is Pinterest sending to your website or online store?
Conversion Rates: What percentage of that Pinterest traffic converted by making a purchase, signing up for a service, etc.?
Revenue: How much actual revenue can you attribute to your Pinterest marketing efforts?
By analyzing this full suite of metrics, you’ll gain a 360-degree view of your Pinterest performance – from your audience, to your content’s engagement, all the way down to your bottom line impact.
With these insights, you can make tweaks and optimizations to your strategy for continued growth.
Accessing and Using Pinterest Analytics
Alright, so now you know all about the valuable metrics and insights Pinterest Analytics can provide. But how do you actually access and use this powerful tool?
Let me walk you through it.
First thing first – to unlock Pinterest Analytics, you’ll need a Pinterest business account. If you’re just using a regular personal account, you won’t have access to the full suite of analytics features.
Converting to a business account is easy and free. Just go to pinterest.com/business/convert and follow the instructions to switch over your existing account. Or create a new one specifically for your business/brand.
Once you’ve made the switch to a Pinterest business account, you’re ready to dive into analytics!
On Desktop:
- Log into your Pinterest account and click the analytics overview button under the performance widget on your business hub homepage.
- This will open the main Pinterest Analytics dashboard.
- Use the sidebar menu to navigate between overview analytics, audience insights, engagement data, etc.
On Mobile:
- Open the Pinterest app and tap the analytics icon in the top right.
- Similar to desktop, you can swipe between sections to view your various analytics.
The analytics interface is really user-friendly and visual, displaying your data in clean graphs and charts.
But let’s talk about how to actually interpret and action those numbers:
- Look for spikes and dips to identify your top and low-performing content
- Compare metrics period-over-period and year-over-year to gauge performance
- Use the audience demographic data to ensure you’re creating content for your key audiences
- Filter and segment data (e.g., by content type, board, etc.) to hone your strategy
- Pay attention to your top repinned and clicked pins to double down on what’s working
- Watch for referral traffic spikes from influencers or campaigns
The more you play around and explore Pinterest Analytics, the more patterns and insights you’ll uncover to uplevel your Pinterest game.
Don’t be afraid to dive into the data – that’s what’ll take your Pinterest marketing from good to great.
Improving Your Pinterest Strategy with Analytics
Okay, so you’ve accessed Pinterest Analytics, you understand the metrics, and you’re staring at all that glorious data.
Now what?
It’s time to use those insights to actually improve your Pinterest strategy and drive better results.
The key is being data-driven and using a test-and-learn approach.
With Pinterest Analytics at your fingertips, you can quickly identify what’s working well and what needs improvement, then run optimized campaigns and content for maximum impact.
Here are some ways to leverage your analytics to build a high-performing Pinterest presence:
Optimize Your Best-Performing Content Look at your top repinned, clicked, and engaged pins and boards. What do they have in common? Similar visuals, copy, topics? Double down on replicating those qualities in new content.
For example, if your pins with bright, contrasting colors get more repins, start designing more eye-catching visuals in that style. Or if pins with funny captions see higher engagement, get wittier with your copy.
Test New Creative and Messaging Use Pinterest’s promotion tools to run A/B split tests on new creative assets, messaging, and targeting. Then, check your analytics to see which variant drives more clicks, engagement, or conversions. Keep optimizing and evolving.
Identify Content Gaps and Opportunities Your Pinterest Analytics can highlight topics, themes, or content types you may be missing out on. If competitor pins in a certain niche are killing it, you know there’s an audience craving that type of content that you can tap into.
Focus On Your Highest-Value Audience Segments With Pinterest audience insights, you can see the demographics, interests, and other characteristics of your most engaged followers. Create content tailored specifically to the segments driving the most value.
The possibilities to refine and enhance your Pinterest strategy are endless when you pair creativity with data.
Don’t just let those Pinterest Analytics go to waste – put them into action!
By constantly measuring, testing, and optimizing based on real user behavior and feedback, you’ll stay ahead of the game and ensure your Pinterest presence is consistently firing on all cylinders.
Let the data be your guide to pinning success.
Conclusion
There you have it – with Pinterest Analytics at your fingertips, you unlock a powerful toolkit for understanding your Pinterest presence and audience, optimizing your content strategy, and driving better results.
When you combine creative flair with data-driven insights, that’s where the real Pinterest marketing magic happens.
So what are you waiting for? Put these Pinterest Analytics tips into practice and start leveling up your entire Pinterest game today!
