Everything You Need To Know About Using Pinterest For Your Business

Pinterest has become a powerhouse in the social media and marketing world, and it’s not just for sharing recipes or home decor ideas anymore. With over 400 million active monthly users, Pinterest is a visual search engine that can be a game-changer for businesses looking to increase brand visibility, drive website traffic, and showcase their products or services.

In this article, I will show you everything I think you’ll need to know about using Pinterest for your business, from setting up a business account to developing a solid marketing strategy. 

Get ready to unlock the potential of this visual platform and take your business to new heights!

Pinterest for Business: The Basics

Let’s start with the basics – what exactly is a Pinterest business account, and how does it differ from a personal account? 

A Pinterest business account is specifically designed for businesses, brands, and organizations to promote their products, services, and content on the platform. 

Unlike a personal account, it provides access to valuable analytics, advertising tools, and other features that can supercharge your marketing efforts.

One of the most significant advantages of having a Pinterest business account is the ability to access detailed analytics. With these insights, you can track your performance, understand your audience’s interests, and optimize your strategy accordingly. 

Additionally, a business account allows you to promote your pins as ads, giving you the power to reach a wider audience and drive more traffic to your website.

Setting up a Pinterest business account is a straightforward process. 

If you already have a personal Pinterest account, you can easily convert it to a business account by following a few simple steps. Alternatively, if you’re new to Pinterest, you can create a new business account from scratch.

Here’s a quick step-by-step guide to get you started:

1. Go to the Pinterest business account creation page (https://business.pinterest.com/).
2. Choose the option to either create a new account or convert an existing personal account.
3. Provide the necessary information, such as your business name, website, and a brief description.
4. Select your business type and create your profile.
5. Verify your website to unlock additional features.

It’s that simple! 

Once you’ve set up your Pinterest business account, you’ll have access to a wealth of features and tools to help you succeed on the platform. 

From creating compelling pins to running targeted ad campaigns, the possibilities are endless.

Remember, having a business account is just the beginning. It’s essential to develop a solid Pinterest marketing strategy tailored to your business goals and target audience. 

Don’t worry; we’ll go deeper into that in the following sections.

So, Why Use Pinterest for Your Business?

Now that you know the basics of setting up a Pinterest business account, you might be wondering – why should I even bother? 

Well, let me tell you, Pinterest can be an absolute game-changer for your business, and here’s why:

1. Increased Brand Visibility and Discoverability: With millions of users scrolling through their feeds daily, Pinterest is a golden opportunity to get your brand in front of a massive audience. By consistently pinning high-quality, visually appealing content, you can increase your brand’s visibility and make it easier for potential customers to discover your products or services.
   
2. Driving Website Traffic: Pinterest is a powerful tool for driving traffic to your website. Every pin you create can be linked back to your site, making it a fantastic way to attract potential customers and boost your online presence. Plus, with Pinterest’s search functionality, users can easily find your content when searching for relevant keywords.
   
3. Building Customer Engagement: Pinterest isn’t just a one-way street. It’s a platform that encourages engagement and interaction. By responding to comments, joining group boards, and actively participating in the community, you can build meaningful relationships with your audience and foster a loyal customer base.
   
4. Showcasing Products and Services: If you’ve got a visually appealing product or service, Pinterest is the perfect place to showcase it. From beautifully styled product shots to behind-the-scenes glimpses, you can use Pinterest to give potential customers a sneak peek into what you have to offer.
   

But here’s the kicker: Pinterest isn’t just another social media platform; it’s a visual search engine. 

That means users come to Pinterest specifically to discover new ideas, products, and services. And with the right strategy, your business can get in front of these eager, actively searching users.

Think about it this way: when someone searches for “living room decor ideas” on Pinterest, they’re not just mindlessly scrolling; they’re actively looking for inspiration and solutions. 

By optimizing your pins and boards with relevant keywords, you can ensure that your content appears in those search results, putting your brand front and center for potential customers.

So, whether you’re a small business owner, a solopreneur, or a major corporation, Pinterest offers a unique opportunity to connect with your target audience, showcase your products or services, and drive real business results. 

And that’s just the tip of the iceberg – we’ve got plenty more Pinterest marketing strategies and tips to share!

Pinterest Marketing Strategies

Alright, now that you understand the power of Pinterest for your business, it’s time to take a closer look at the nitty-gritty of developing a solid marketing strategy. 

Because, let’s be real, just having a Pinterest account isn’t enough – you need a well-defined plan to make the most of this platform.

Think of your Pinterest marketing strategy as a roadmap that will guide you through the twists and turns of the platform, helping you navigate toward success. Without a clear strategy, you’ll be wandering aimlessly, pinning random content, and hoping for the best (spoiler alert: that’s not a recipe for success).

So, what should your Pinterest marketing strategy include? 

These are some of the essential elements:

1. Creating Visually Appealing Pins: Pinterest is all about visuals, and your pins need to be eye-catching enough to stop scrollers in their tracks. From high-quality images to attention-grabbing graphics, make sure your pins are a feast for the eyes.
   
2. Using Relevant Keywords and Descriptions (Pinterest SEO): Just like with any other search engine, optimizing your pins and boards with relevant keywords is crucial. This will help ensure that your content appears in relevant search results, putting you in front of your target audience.
   
3. Utilizing Pinterest Analytics: Your Pinterest business account comes equipped with powerful analytics tools that can provide valuable insights into your audience, popular pins, and overall performance. Use this data to refine your strategy and make data-driven decisions.
   
4. Collaborating with Influencers and Other Businesses on Group Boards: Collaboration is key on Pinterest. By partnering with influencers or other businesses in your industry on group boards, you can tap into new audiences and benefit from cross-promotion.
   
5. Using Pinterest Ads and Promoted Pins: While organic reach is great, sometimes you need to give your content an extra boost. Pinterest’s advertising options, such as promoted pins and campaigns, can help you reach a wider audience and drive more traffic to your website or online store.
   

Now, I know what you might be thinking: “That’s a lot to take in!” And you’re right; developing a comprehensive Pinterest marketing strategy can seem daunting at first. 

But don’t worry; in the upcoming sections, we’ll break down each of these strategies in detail, providing you with actionable tips and real-world examples to help you crush it on Pinterest.

Remember, a well-crafted Pinterest marketing strategy is the key to unlocking the platform’s full potential for your business. 

Types of Content to Pin

You’ve got your Pinterest business account set up, and you’ve nailed down your marketing strategy. But now comes the million-dollar question: what the heck should you actually pin?

Let me let you in on a little secret: the key to Pinterest success lies in creating a diverse content mix that not only showcases your products or services but also provides value to your audience. 

Nobody wants to follow a board that’s just a constant stream of blatant self-promotion.

So, let’s look at some of the different types of content you can pin to keep your audience engaged and coming back for more:

1. Product Images and Videos: Of course, you’ll want to showcase your actual products or services on Pinterest. But instead of just slapping up a basic product shot, get creative! Think lifestyle shots, behind-the-scenes glimpses, or even short videos showcasing your offerings in action.
   
2. Blog Posts and Articles (Relevant to Your Business): If you have a blog or regularly publish articles related to your industry, Pinterest is the perfect place to share that content. Not only does it drive traffic back to your website, but it also positions you as a knowledgeable authority in your field.
   
3. Infographics and Tutorials: People love visual content that breaks down complex topics or teaches them something new. Infographics and step-by-step tutorials are a fantastic way to provide value to your audience while also showcasing your expertise.
   
4. Behind-the-Scenes Content: Give your audience a behind-the-curtain look at your business by pinning sneak peeks, employee spotlights, or even a glimpse into your creative process. This type of content helps humanize your brand and build a stronger connection with your followers.
   

Now, I know what you might be thinking: “That’s all well and good, but how do I make sure my content is actually engaging and shareable?”

Here are a few tips to keep in mind:

• Use High-Quality Visuals: Pinterest is a visual platform, so make sure your images and graphics are top-notch. Invest in professional photography or design resources if needed.
• Write Compelling Descriptions: Don’t just slap a generic caption on your pins. Use the description field to provide context, share additional information, or even tell a story about the content.
• Incorporate Relevant Keywords: Just like with any other search engine, using relevant keywords in your pin descriptions can help improve discoverability.
• Encourage Engagement: Ask questions, invite comments, or even run contests or giveaways to get your audience involved and interacting with your content.

Remember, the key to success on Pinterest is finding the right balance between promoting your products or services and providing value to your audience. 

Make sure to constantly create a diverse content mix that checks both of those boxes, and you’ll be well on your way to building a thriving Pinterest presence that drives real results for your business.

Best Practices for Pinterest Business Accounts

Alright, let’s talk about something that can make or break your Pinterest success: optimizing your business account. 

It’s not enough to just set up a profile and start pinning willy-nilly.

By following a few simple best practices, you can ensure that your account is primed and ready to drive traffic, engagement, and sales for your business.

So, let’s take a look at some of the key things you should be doing to optimize your Pinterest presence:

1. Completing the Profile with Relevant Information and Keywords: Your profile is like the first impression you make on potential followers. Make sure it’s a good one by filling out all the relevant fields with accurate, keyword-rich information about your business. This will not only help people understand what you’re all about but also improve your discoverability in search results.
   
2. Joining Group Boards and Collaborating with Other Pinners: Pinterest is all about community, so don’t be a lone wolf! Join relevant group boards and collaborate with other pinners in your niche. Not only will this help expose your content to new audiences, but it’s also a great way to network and build relationships within your industry.
   
3. Pinning Consistently and at Optimal Times: Consistency is key on Pinterest. Establish a pinning schedule and stick to it, ensuring that you’re regularly sharing fresh content. And don’t just pin willy-nilly – use Pinterest’s own analytics to identify the optimal times for posting when your audience is most active.
   
4. Analyzing and Adjusting the Strategy Based on Pinterest Analytics: Speaking of analytics, make sure you’re regularly diving into the data to understand what’s working and what’s not. Pinterest provides a wealth of insights into your audience, popular pins, and overall performance – use this information to refine your strategy and make data-driven decisions.
   
5. Using Rich Pins (if applicable): Rich Pins are like regular pins, but on steroids. They allow you to include additional information like pricing, availability, or ingredient details directly on the pin itself. If your business sells products or recipes, rich pins can be a game-changer for improving the user experience and driving conversions.
   

Conclusion

There you have it; after reading through this, I’m sure you now know if you should use Pinterest for your business. We’ve covered everything from creating a solid strategy and curating a diverse content mix to following best practices for account optimization.

Now, it’s time to put all that knowledge into action! 

If you haven’t already, what are you waiting for? Get out there and create your Pinterest business account (or convert your personal one if you’re already on the platform). 

And for those of you who are already Pinterest pros, share your experiences and tips in the comments below. Let’s keep the conversation going and help each other crush it on this powerful visual marketing platform!